The adage ‘’a picture speaks a million words’’ stoked an upsurge of video production over the last decade. Today, almost all businesses and organizations are using video marketing to reach as many people as possible. A recent finding by Google states that in the next 3 years, 90% of all traffic will be attributed to video. So video will be the preferred marketing tool for business owners and marketers. But with explainer video production needing a high level of technical expertise, you’ll need to hire a video production company to help you. But there are certain mistakes you’ll have to avoid when working with a video production company:
Telling a completely different story in your explainer videos
The aim of creating explainer videos is to convert prospects into buying customers by telling them about your product or service. So you should focus on your target audience and ensure that it’s engaged and captivated by the video. Therefore, you should avoid telling a different story about your brand. Tell it as it is.
The brand story of your explainer videos should come from you
Most business owners make a big mistake by letting the video production company tell their brand story. This can bring inconsistencies moving forward. You are the author of your brand story, and so you should tell it. The video production company should only spruce it up. Professional video companies know this, and they will tell you upfront.
Not optimizing your explainer videos the right way
Your explainer videos are going to be used online, which means you will want a ton of people to see them. And the surefire way to ensure that is to promote them. The best way to create awareness about your explainer videos is to optimize them for search engines. A video production company will be able to do this for you. But what you need to do is include keywords in the title, description, and tags.
Producing poor quality explainer videos
Quality is the currency in video production world today. Therefore, if you disseminate mediocre quality videos, people won’t watch them. So don’t be stingy by hiring a mediocre video production company. Hire a professional video production company with a great track record in producing high-quality and engaging explainer videos.
Making long explainer videos
Explainer videos are not supposed to belong. A good explainer video should be 40 to 60 minutes long. With attention spans shorter these days, long-winded videos won’t cut it.
There you go. Getting awesome explainer videos requires that you choose a video production company with a great track record in that line of work. Remember, what you pay for is what you get.
Mira este vídeo de 70s y prepárate para conocer cómo crear una #estrategia!
Fuente: Explainer vídeos y vídeo marketing pic.twitter.com/kcgPtTEA5Y
— Karla Vallarino (@karlavallarino) 23 de febrero de 2018